About Me

Many years ago, my daughter, Kelsey Shinn, commented that I use a lot of “one liners”  to parent and coach business owners.  After the use of one of those one liners, she looked at me and said, “OK…Fortune Cookie” and the nickname was born!

It seems to me that a lot of sales and leadership can really be broken down into fortune cookie, bite size, themes.  My goal is to share with you fortune cookie tips from the field to help you in your every day business.  Whether you are a new business owner or run a major corporation, these themes can hold true.

I have a degree in Marketing from Santa Clara University and am active on the Santa Clara University Alumni Board. A San Francisco East Bay East bay local, I attended Carondelet High School in Concord, CA and am an avid Oakland A’s fan. I currently reside in Danville with my three children.