tips for a shifting market…again

In 2008 I had the pleasure of training with Gary Keller of Keller Williams Realty on his book titled, Shift.  It was the Shift Book Tour and was filled with great information.  As it seems the market might be “shifting” again, I wanted to list out some of the high points of Gary’s book, Shift:

1. Get Real, Get Right – Mindset and Action

2. Re-Margin Your Business – Expense Management

3. Do More with Less – Leverage

4. Find the Motivated – Lead Generation

5. Get to the Table – Lead Conversion

6. Catch People in Your Web – Internet Lead Generation

7. Price Ahead of the Market – Seller Pricing Strategies

8. Stand Out from the Competition – Seller Staging Strategies

9. Create Urgency – Overcoming Buyer Reluctance

10.Expand the Options – Creative Financing

11.Master the Market of the Moment – Short Sales, Foreclosures, and REOs

12.Bulletproof the Transaction – Issues and Solutions