Frequently Asked Questions
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Coach Katey (Katey Dallosto) is a sales coach, leadership trainer, and keynote speaker who helps entrepreneurs, sales professionals, and business leaders increase revenue with confidence and integrity.
She is the author of Sell Like a Six-Year-Old and Fortune Cookie Leadership — books that combine practical sales strategy with mindset, curiosity, and values-based leadership.
Her philosophy is simple:
Sales should feel natural, enthusiastic, and relationship-driven — not pushy.
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Coach Katey provides:
Sales coaching for entrepreneurs
Sales training for real estate and mortgage professionals
Mortgage and lending sales training
Leadership coaching for managers and team leaders
Objection handling training
Sales mindset coaching
High-performance team workshops
Keynote speaking for sales organizations
Her programs focus on increasing confidence, improving closing rates, strengthening follow-up systems, and building long-term client relationships.
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Coach Katey works with:
Entrepreneurs who struggle with selling
Real estate agents and brokers
Mortgage and lending executives
Independent contractors
Sales teams
Business owners scaling revenue
Leaders building performance-driven cultures
If you’ve ever said:
“I love what I do… I am not a salesperson! .”
You are exactly who she helps.
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Many sales trainers focus on scripts and pressure tactics.
Coach Katey teaches:
Relationship-based selling
Curiosity-driven conversations
Integrity-first leadership
Confident closing without being pushy
How to stop selling when the customer says YES
Consultative selling using “Two ears, one mouth”
Her approach blends sales psychology, structure, and enthusiasm — because enthusiasm sells .
No gimmicks.
No manipulation.
Only clarity, courage, and connection. -
Sell Like a Six-Year-Old is Coach Katey’s signature sales philosophy and book.
It teaches professionals how to:
Ask confidently for the business
Handle objections playfully
Follow up without fear
Sell without feeling awkward
Rediscover the joy of selling
Six-year-olds:
Ask for what they want.
Don’t fear rejection.
Try again.
Believe in what they’re offering.
Laugh a lot!!
That’s powerful sales psychology.
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Fortune Cookie Leadership is a collection of simple, powerful leadership principles designed to inspire sales professionals and business leaders.
Popular lessons include:
“Closed mouths don’t get fed.”
“Two ears… one mouth.”
“Stop selling when the customer says YES.”
“You always find what you are looking for.”
“Does the audio match the video?”
Each principle sparks reflection, accountability, and growth in both sales and leadership.
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Yes.
Coach Katey delivers:
Sales team workshops
Corporate sales training
Leadership development programs
Sales kickoff presentations
Custom team intensives
Ongoing coaching programs
Her training helps teams:
Increase closing rates
Improve objection handling
Strengthen follow-up systems
Build accountability
Create consistent revenue growth
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Yes.
Coach Katey is a high-energy keynote speaker for:
Sales conferences
Business leadership events
Women in business events
Corporate sales meetings
Annual kickoff events
Her most requested keynote topics include:
How to Sell Like a Six-Year-Old
Closed Mouths Don’t Get Fed
Enthusiasm Sells
Leadership with Integrity
Building Sales Confidence
Her keynotes are practical, story-driven, and immediately actionable.
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Not at all.
Her work is especially powerful for:
Entrepreneurs who resist “sales”
Service-based business owners
Consultants and coaches
Professionals transitioning into growth roles
Leaders who need stronger revenue performance
If you don’t identify as a salesperson — you’re her ideal client.
Because we are ALL selling every day.
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Through curiosity.
Instead of pushing harder, she teaches professionals to:
Ask better questions
Understand emotional drivers
Clarify true motivations
Turn objections into collaboration
Detach from the outcome/results
As she teaches:
Curiosity is courage in disguise. -
You may benefit from sales coaching if:
You avoid asking for the sale
You over-talk during presentations
You struggle with follow-up
You feel awkward discussing money
You rely only on referrals
Your revenue feels inconsistent
Your goals and actions don’t align (“Does the audio match the video?” )
Sales confidence and structure can dramatically increase revenue and reduce stress.
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Clients often experience:
Direct feedback with love (aka…the Velvet Hammer)
Increased confidence
Higher closing rates
More consistent follow-up
Stronger referral networks
Better sales conversations
Renewed enthusiasm for their business
Improved team performance
Most importantly:
They stop feeling like they’re “selling” — and start feeling like they’re serving.
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You can work with Coach Katey through:
One-on-one or group sales coaching
Sales team training programs
Leadership workshops
Keynote speaking engagements
Book-based workshops
Custom organizational programs
Click here to inquire about availability and next steps.