Frequently Asked Questions

  • Coach Katey (Katey Dallosto) is a sales coach, leadership trainer, and keynote speaker who helps entrepreneurs, sales professionals, and business leaders increase revenue with confidence and integrity.

    She is the author of Sell Like a Six-Year-Old and Fortune Cookie Leadership — books that combine practical sales strategy with mindset, curiosity, and values-based leadership.

    Her philosophy is simple:

    Sales should feel natural, enthusiastic, and relationship-driven — not pushy.

  • Coach Katey provides:

    • Sales coaching for entrepreneurs

    • Sales training for real estate and mortgage professionals

    • Mortgage and lending sales training

    • Leadership coaching for managers and team leaders

    • Objection handling training

    • Sales mindset coaching

    • High-performance team workshops

    • Keynote speaking for sales organizations

    Her programs focus on increasing confidence, improving closing rates, strengthening follow-up systems, and building long-term client relationships.

  • Coach Katey works with:

    • Entrepreneurs who struggle with selling

    • Real estate agents and brokers

    • Mortgage and lending executives

    • Independent contractors

    • Sales teams

    • Business owners scaling revenue

    • Leaders building performance-driven cultures

    If you’ve ever said:

    “I love what I do… I am not a salesperson! .”

    You are exactly who she helps.

  • Many sales trainers focus on scripts and pressure tactics.

    Coach Katey teaches:

    • Relationship-based selling

    • Curiosity-driven conversations

    • Integrity-first leadership

    • Confident closing without being pushy

    • How to stop selling when the customer says YES

    • Consultative selling using “Two ears, one mouth”

    Her approach blends sales psychology, structure, and enthusiasm — because enthusiasm sells .

    No gimmicks.
    No manipulation.
    Only clarity, courage, and connection.

  • Sell Like a Six-Year-Old is Coach Katey’s signature sales philosophy and book.

    It teaches professionals how to:

    • Ask confidently for the business

    • Handle objections playfully

    • Follow up without fear

    • Sell without feeling awkward

    • Rediscover the joy of selling

    Six-year-olds:

    • Ask for what they want.

    • Don’t fear rejection.

    • Try again.

    • Believe in what they’re offering.

    • Laugh a lot!!

    That’s powerful sales psychology.

  • Fortune Cookie Leadership is a collection of simple, powerful leadership principles designed to inspire sales professionals and business leaders.

    Popular lessons include:

    • “Closed mouths don’t get fed.”

    • “Two ears… one mouth.”

    • “Stop selling when the customer says YES.”

    • “You always find what you are looking for.”

    • “Does the audio match the video?”

    Each principle sparks reflection, accountability, and growth in both sales and leadership.

  • Yes.

    Coach Katey delivers:

    • Sales team workshops

    • Corporate sales training

    • Leadership development programs

    • Sales kickoff presentations

    • Custom team intensives

    • Ongoing coaching programs

    Her training helps teams:

    • Increase closing rates

    • Improve objection handling

    • Strengthen follow-up systems

    • Build accountability

    • Create consistent revenue growth

  • Yes.

    Coach Katey is a high-energy keynote speaker for:

    • Sales conferences

    • Business leadership events

    • Women in business events

    • Corporate sales meetings

    • Annual kickoff events

    Her most requested keynote topics include:

    • How to Sell Like a Six-Year-Old

    • Closed Mouths Don’t Get Fed

    • Enthusiasm Sells

    • Leadership with Integrity

    • Building Sales Confidence

    Her keynotes are practical, story-driven, and immediately actionable.

  • Not at all.

    Her work is especially powerful for:

    • Entrepreneurs who resist “sales”

    • Service-based business owners

    • Consultants and coaches

    • Professionals transitioning into growth roles

    • Leaders who need stronger revenue performance

    If you don’t identify as a salesperson — you’re her ideal client.

    Because we are ALL selling every day.

  • Through curiosity.

    Instead of pushing harder, she teaches professionals to:

    • Ask better questions

    • Understand emotional drivers

    • Clarify true motivations

    • Turn objections into collaboration

    • Detach from the outcome/results

    As she teaches:
    Curiosity is courage in disguise.

  • You may benefit from sales coaching if:

    • You avoid asking for the sale

    • You over-talk during presentations

    • You struggle with follow-up

    • You feel awkward discussing money

    • You rely only on referrals

    • Your revenue feels inconsistent

    • Your goals and actions don’t align (“Does the audio match the video?” )

    Sales confidence and structure can dramatically increase revenue and reduce stress.

  • Clients often experience:

    • Direct feedback with love (aka…the Velvet Hammer)

    • Increased confidence

    • Higher closing rates

    • More consistent follow-up

    • Stronger referral networks

    • Better sales conversations

    • Renewed enthusiasm for their business

    • Improved team performance

    Most importantly:

    They stop feeling like they’re “selling” — and start feeling like they’re serving.

  • You can work with Coach Katey through:

    • One-on-one or group sales coaching

    • Sales team training programs

    • Leadership workshops

    • Keynote speaking engagements

    • Book-based workshops

    • Custom organizational programs

    Click here to inquire about availability and next steps.