When was the last time selling felt joyful? Think back—really back. Maybe you were six years old, running a lemonade stand on a hot summer day. You weren’t thinking about quotas, KPIs, OKP, objection handling or market trends. You were excited every time someone stopped, smiled, and handed over a dollar. Selling was simple. It was fun. It was natural.

Like singing, dancing, laughing and playing, sales is natural and happen all around us.  In the United States, we are in a free market economy.  Our entire financial system is based on transactions and sales happening every day.  There are 100s of books on sales that can help you, if you think of yourself as a salesperson.  Most entrepreneurs do not.  So the intention of this book is to support you in your journey that sales can be fun and playful!